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Louis Vuitton | Ronaldo | Messi | Marketing Campaign | 2022

Louis Vuitton Marketing Campaign ahead of Qatar Football World Cup 2022

Ronaldo Messi Chess
Ronaldo and Messi found playing chess under luxury retailer Louis Vuitton's Campaign

The French luxury fashion firm and business Louis Vuitton Malletier, also known as Louis Vuitton, was established in 1854 and has launched a mind-boggling marketing campaign casting the world's greatest footballers of the current era @Christiano Ronaldo and @Lionel Messi. Combining them together in a single shot was a task of no other brand than Louis Vuitton itself. They have made the impossible, truly possible. 

This campaign is about to break the internet where about an hour ago the leading brand posted on their Instagram channel the following post:

Shortly after leading footballers posted the same across their social media handles, which is about to break the internet with the massive response received from the audience across the globe. If someone wants to estimate the reach of this marketing campaign just understand that by the time this article is written it has just been an hour since this image from the campaign was released over 9 Million likes have been received on @Lionel Messi's Instagram account, where he posted:

Over 11.1 Million likes on @Christiano Ronaldo's Instagram account for the same post which is in partnership with the luxury brand. 

The combined reach of this campaign from only these superstar footballers' accounts has over 30 Million in a matter of hours. 

However, just 894K over Louis Vuitton's Instagram account. One needs to understand that the above statistics are from just one of the social media channels Instagram we are discussing. These stars have their Twitter and other social media handles as well, but the way the campaign has worked it is going to be remembered and associated with the ongoing Qatar World Cup 2022. 

This campaign will be watched, discussed, and remembered from this point onward in every textbook case of marketing and also in the hearts of the superstar footballers fans as this might be their last world cup. 

Written by: Sabeer Fayyaz

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